Now, the advertisers will be able to re-target customers with product listing ads. Google is elongating its Customer Match feature to Shopping Campaigns which is enabling the retail marketers to target or exclude customers with product listing ads in web and image browsing search results.
It allows the advertisers to upload customer email lists into AdWords by the Customer Match for Shopping Builds on the offering which is already available for search text ads, Gmail and YouTube that can be matched against sign-in google accounts for ad targeting and bidding.
Advertisers can fragment their customer lists, upload them into AdWords audiences and re-market to those customers who are already familiar with the brand.
This summer, Google says Customer Match for Shopping will roll out, but you can sign up here for the beta now.