Nowadays, emails have grown a structural part of daily communication. Maximum people use their mobile devices to check their emails. By taking email marketing under consideration, a responsive email template counts to be one of the main key factors that entire customers click in, thereby resulting in increased conversions.
If your email template has not been responsively optimized, then you would be losing sales, revenue, and customers for your business, as mobile emails opens have been increased by 123% over the last few years.By using some techniques like media queries, fluid images and grids, a responsive design provides an optimal viewing experience across various platforms and screens. With the help of the CSS Media Queries in coding helps the layout of the email adapt to the device and screen size as its being viewed on. This type of CSS coding sets the page element size in relative units, such as percentages, em, etc. This means the fluid layout or the container would not get displayed beyond the width of the browser, as well as the screen that the code is being read on.
The different types of email marketing platforms like Mail Chimp, Constant Contact, AWeber and a iContact which offer an option to utilize their newsletter templates in addition to creating custom templates. By using responsive email templates conversion services, it not only helps the task of creating personalized newsletter but also helps in customizing them so as to give a unique look and appeal from your business perspective.
By availing responsive email template conversion services,you do not have to worry about any kind of device of the user because it can be accessed from all the devices irrespective of the size. Being easy to read, they capture user’s attention as well as the template is accessible to any kind of devices because it has got the characteristics of self-adjustments.