The web development industry is progressing at a burgeoning pace. One can see cutting-edge innovations happen and become industry standards, every single day. Responsive Web Design (RWD) is one such groundbreaking advancement and fundamental shift that has made a unified website for multiple devices and browsers possible. Although most people are aware about it, there are certain aspects about the web designing techniques that still have to be understood.

What is Responsive Web Design?

It is a web design approach aimed at creating sites which provide optimal viewing and interaction experience across different browsers and devices.The top 5 advanced things that we should know regarding it are as follows:

1. RWD is Good for SEO: RWD plays a pivotal role in improving the search engine rankings because there is only one link to promote and analyze. The language, metadata, and keywords all remain standard and advertising campaigns also point to one single destination.A site designed using RWD technique eases the maintenance and updating process too.

2. Google is Fond of Responsive Websites: The search engine giant says that a single URL for a content piece not only makes it easier for the users to interact but it also helps Google’s algorithms in assigning the indexing properties.Google boosts the ratings of mobile-friendly sites when the search is made from a mobile device. It even penalizes sites which are not mobile-friendly.

3. Responsive Websites Mean Better Indexing of Content: Mobile-specific websites are an issue in content indexing as much as duplicate content. Having a single set of code through which the search-engine bots crawl to serve the content for a relevant search will improve the bots’ efficiency, thereby indexing the content and boosting search engine rankings.

4. Good Responsive Design is One Which Starts with a Grid: Although designing with grid is not a modern concept, the fluid grid concept is one. The best attribute of a responsive website is that it includes a fluid grid. A site can proportionately scale on the basis of percentages or be built on the basis of number of grid stops. Grids using such stops are common and work excellently only when planned smartly.Generally, the responsive girds include at least three browser widths:

  • 768 pixels or more
  • 480 to 768 pixels
  • 320 to 480 pixels
  • However, some developers also include browser widths which are greater than 1000 pixels to ensure support for wide-screen monitors. This will lead to filling of any left over screen space by a fluid background.

5. Selection of Optimal Font Type : The key concept behind responsive typography is the line length. The type should be optimized as per the screen width to maintain readability. One should keep in mind that 50 -75 characters per line is ideal for desktop-viewing but the character limit drops to 35 – 50 characters when a website has to be viewed on a mobile device. Therefore, they should select a point size based on the aforementioned guidelines to ensure optimum readability.